Your Infomercial
a.k.a. Your Elevator Speech
by Martin Buckland

Sometimes called an elevator speech, an infomercial is a critical component of your job search, a sound bite that is powerful and succinctly captures you as a person to be recognized. It draws the listener's attention to your uniqueness and viability as a potential employee and focuses on the benefits of employing YOU!

Infomercials are becoming more popular as networking becomes more important in meeting people who either know someone requiring your skill set or can make a decision to hire you. They are intended to prepare you for a very brief encounter, maybe on an elevator!

You should use this powerful communications tool whenever you want to introduce yourself to a new contact: a recruiter, human resource professional, someone at a social gathering, on the train or simply at a networking event.